Did you know that a successful website can make a huge difference in your business. Sure, having a website is important but it really should be more than just a place where you have your office hours and contact information. Have you really thought about what a website should be for your business and how you can turn it into more than just a sticky note on the internet that you hope people will find?
Sure, your website is a calling card for people who have already frequented your business, but did you know that your website could be putting money in your pocket in the form of new clients daily? Phone directories are often recycled as soon as they are received these days and most people are looking for businesses online before any other sort of media. Customers are looking for everything from someone to repair their shoes to someone to cut their hair every day in your local area. Will your potential customers find you and your website when they’re searching?
Even thought having a website that is appealing to the eye is nice and something that you might want to show to your friends and family, a website that is build with search engines in mind will bring paying customers to your door. A website that contains pieces that tell the search engines what your site is about and what services you provide will appear first when John Q Public goes searching to solve a problem that he might be having in his life.
For instance, a busy businessman might be looking for someone to do his dry cleaning. Or a busy mother might be looking for an affordable house keeper. Both of these consumers are likely to search the internet for a solution to their problem on the internet before any other media. They are more likely to search for you online than they will to search through a newspaper or a phone directory. These days your consumers are addicted to the internet and they search there for information on anything and everything.
Now, will your consumer find you? If you don’t have a website they’re not going to find you at all. If you do have a website and your currently ranking on page 9 of the search engine results for keywords that customers use to search for your business, chances are slim to none that they are going to choose you.
I don’t want to say that all people are this way but basically human beings are lazy. The less work they have to do the better and this is the reason why the number one spot for any series of keywords gets the lion share of clicks and attention. The difference between having that top spot and even being in the third spot is like night and day and that is why you should always be shooting for that number one spot for any keyword that buyers use to find your particular business. Once you experience this you will know it without even having to check where your website is ranking for a good keyword.
A well optimized web page and a good a good search engine marketing strategy is the best way to get the most out of your website. Even though there are huge companies out there that claim to have the best in the business working for them, many of these companies just don’t have the skills and know how to achieve and maintain those top rankings over the long haul.
I hope that you enjoyed reading this article.
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Reginald Liggins is an internet marketing trainer and coach who resides outside of Portland in Beaverton, Oregon.
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