Every now and then, the Internet world endures uproars here and there. When does it happen frequently? When Google releases a new update or rolls out a new penalty! This is happened when Google presented the Penguin update on April 24 this year and affected majority of business entities on the Web.
And what seems to be the fuss all about? Well, a lot of people are pointing fingers at Google, furiously lashing at the sudden meteor that obliterated the online planet that they have built atop Google’s universe. Many continue to shake their heads in disbelief, interrogate the authorities and even predict the demise of SEO because of Google’s wrongdoing. So what earned the ire of these online professionals? It may have to do with their website’s dropping from the peak to an all time low.
Does Google deserve to be criticized? Apparently not. After all, the issue here isn’t about Google or its inadequate warning. The issue here is your website, and its unlikely fall due to Penguin. Why did the update influence your rankings if your site is a wholly white hat SEO advocate? Clearly, you should lay a higher standard for your platform after the Penguin incident.
So where do you start? Start off by identifying the pitfalls of your campaign. Evaluate your goals. Were you in a hurry to get to the top? Did you settle for anything gray hat or black hat? Because if you did, you need to rewire your strategy to suit Google’s strict guidelines. The valuable lesson brought about by Penguin is to keep your website in great shape.
An SEO and web development company Singapore can tell you what you need to do to make sure your SEO plan ends up successful. So what are you waiting for? Collaborate with that expert professional and start your SEO campaign all over again. Remember, all you need is a good website design, a result-oriented SEO strategy, and a good SEO expert to hit the top spot!
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Reginald Liggins is an internet marketing trainer and coach who resides outside of Portland in Beaverton, Oregon.
Reginald can be reached at regliggins@gmail.com
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