Search engine optimisation is an art of precision. All result-oriented SEO campaigns are fundamentally congruent and interrelated to be part of a business marketing equation that works.
This belief inspires most optimisers to wonder, is there really a formula for SEO campaigns that work? Apparently, search engines like Google have divulged a few pointers that can positively impact site rankings: optimised site designs, search engine-friendly page structures and good content.
Another question that captivates the attention of most optimisers is this: is there a means to determine what performs be done to hurt website rankings? Fortunately, Google has identified certain methods that can probably damage your online identity.
Listed below are black hat SEO methods that bring harm, and bring no results:
Keyword stuffing is without doubt a blunder. The keyword density is in fact a thing of the past, a myth that focuses on excessive dilution of keywords. The pitfall of this black hat method is that stimulates you to settle for a copy that is awkward, robotic and ultimately, irrelevant to your site visitors.
Unnatural link acquisition is more serious than what you think. Manipulating your link acquisition processes using paid links and reciprocal links is disadvantageous for your website, because search engine algorithms today are formulated to detect anything that looks suspicious. Once you are caught, expect a penalisation that is painful for you to realise.
Stop hiding your content. If you’re showing content to spiders but are consciously hiding it from your viewers, you’re already breaking Google’s webmaster guidelines. This tactic known as cloaking is unfortunately a favourite trick among those who are fanatics of black hat SEO.
Say no to duplicate web content. Ornament your site with meaningful, legitimate and well-written material that has value for your site visitors. Good content, as they say, holds the potential of spicing up your rankings in organic search results.
I hope that you enjoyed reading this article.
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Reginald Liggins is an internet marketing trainer and coach who resides outside of Portland in Beaverton, Oregon.
Reginald can be reached at firstname.lastname@example.org
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