An SEO consultant’s job role includes a broad subject area, from finding and resolving problems with the coding of your site which are hindering it from ranking well to increasing the popularity of your site through the creation of proper links. SEO is a relatively new industry and consultants come from a variety of backgrounds. Depending on their route in to SEO a consultant will tend to prefer some kinds of optimisation methods more than others. An SEO Consultant’s main role is to improve your rank within Google and other search engines.
Search engine companies like Google, Yahoo and Bing are experts at at identifying websites who are using underhanded SEO techniques to assist them in manipulating search engine rankings. More often than not, penalties for bad practice of this kind will result in a temporary ranking drop until they display an alteration in optimisation methods, however in the worst case scenario a site can be entirely de-listed from a search engine. Like all other professions there are good and bad consultants so you can use the following tips to help you to choose the right SEO consultant and avoid being penalised.
Does the SEO consultant adhere to SEO search engine guidelines and best practices? You will find that search engine companies publish guidelines relating to the way websites should be built and marketed. They also publish a clear list of which practices are not deemed acceptable and will result in penalties. It is essential that your chosen SEO consultant practices only ‘white hat’ techniques as underhanded techniques could damage the reputation of your website.
You need an SEO consultant who can offer you results with a long term impact without compromising your brand. You would be devastated if a month or two after hiring an SEO consultant your ranking with the search engines began to fluctuate in an unstable way and your site became compromised. This type of problem gives customers a negative impression and impair your reputation. Make sure that you talk in depth with your consultant and establish exactly how they plan to optimise your site prior to them starting work, you may not understand all of what is said but the fact that you have questioned the consultant will encourage them to adopt a much more methodical system to your site.
Will the strategies used appeal to web users? The experience of the actual web users should always be prioritised. The main search engine companies have stated that all sites should be created to give visitors the most positive experience possible with good, relevant content and straightforward navigation. Your SEO consultant can give advice on how to enhance site content to improve its relevance. Whilst it is important that this job is carried out, it is also essential to not forget that your website is primarily for site visitors and not to simply rank as high as possible in searches. View examples of websites that a consultant has previously optimised and assess your experience.
Surely quality is more important than quantity? The quality of the site visitor is much more important than the number of visitors. 100 site visitors and 10 sales is much more beneficial than 1000 visitors and no sales. It is of extreme importanceto choose the appropriate words for your SEO campaign. Lets say for example you are marketing blue Widgets. You might get a huge amount of traffic to your site thanks to successful optimisation of the website for ‘Widgets’, only the individuals visiting are all searching for green Widgets so this has no positive impact on your sales. If the site had instead been optimised with the keywords ‘Blue Widgets’, however, you would have a much better chance of seeing an a positive impact on in your quantity of sales.
Find out exactly what services the SEO will be able to offer you. You need to know exactlywill be provided by the SEO. There are many consultants who offer clients an advisory role and having looked at and assessed your site will write a report telling you exactly what you need to do to rank well. That is great if you have your own in-house development team but not so great if you don’t. Other consultants will carry out all of the strategy work an also implement it for you so it is important to make certain that you understand exactly what you are getting for your money.
How much will will it cost you for this service? Although this might be an obvious question, it is also tricky. When you compare quotes, be sure to make comparisons between services like for like. Get to know what the going rate is for optimising a site similar to yours and be wary of price quotes that seem very high or low. No decent SEO consultant will guarantee getting you to the no.1 position, as there are just too many variables to take in to account so be very wary of anyone that gives you a number one guarantee.
How compatible are you and the consultant? It really helps if you can have a good working relationship with your consultant. WithSEO there will be times when a consultant will either just do enough to fulfil their contract or go the extra mile to achieve better results. You are sure to receive the best possible service from an SEO consultant who you have a good working relationship with.
Are you looking for a SEO Consultancy UK company? My name is Ade Lewis and I am an SEO consultant providing a wide range of SEO services. No matter how large or small your business is, or at what stage of development your online presence is you will benefit from having an SEO Consultancy firm on-board. I can help you succeed in gaining higher search engine rankings.
I hope that you enjoyed reading this article.
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Reginald Liggins is an internet marketing trainer and coach who resides outside of Portland in Beaverton, Oregon.
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