If you have a small business with a website, you will probably have heard of search engine optimisation, commonly referred to as SEO. But for many of us, even small business owners with a live website, it is a term that is a bit of a mystery.
SEO professionals, use a number of sophisticated techniques to push your site up in the search engine ranking to increase the likelihood of consumers finding you online. It is a common misconception that just having a fantastic website will provide access to a wider audience of consumers and assist your business to grow.
When a website fails to produce the incredible results that are anticipated business owners tend to feel deflated and disappointed and some think that the site is not good enough. But finding new customers online by launching a business site is unfortunately not quite that simple.
Unless your business and website are in an unusual niche market, your website will be competing alongside thousands of other businesses online. When a person does a search online using any of the search engines, such as Google, they enter the search terms of their choice and retrieve a huge quantity of results on what could be thousands of pages. Most people will only view results on the first page.
So, it is not hard to appreciate how your businesses website is likely to be entirely lost amongst the multitude of other informationandwebsites etc online. An SEO professional can make changes to allow your site to achieve a better position in the search engine results and subsequently receive more hits from potential customers and therefore more sales and profit for your business.
Whilst in previous years, businesses relied on advertising to target customers, it is now effective to target consumers via search engine optimisation services.
The fees for SEO services can vary a great deal. If you are a small business owner looking for a great SEO service to suit your needs, look for a company offering a fixed rate package. Expect to pay a minimum of around 200 per month for a basic fixed package which will give you the results you need.
Be cautious of any SEO that offers you a service that seems too cheap because when something sounds too good to be true, it generally always is. Look out for individuals making unrealistic promises or anyone who guarantees they will get you to the top of the Google search, as there is no such guarantee in the real world of SEO.
Search engine optimisation is a complex and time consuming process, involving a huge quantity of research, analysis and monitoring, in the early stages in particular, but the results are measurable and the new business generated makes it worth the investment.
Teapot Creative are a team of graphic designers based in Somerset. We have a wealth of experience covering all aspects of graphic, web design and SEO services and have worked on countless projects for a diverse range of businesses.
I hope that you enjoyed reading this article.
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Reginald Liggins is an internet marketing trainer and coach who resides outside of Portland in Beaverton, Oregon.
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