Search Engine Optimization (SEO) is defined as the process of adjusting web sites and pages to gain higher placement in search engine results. However, ranking in itself does not guarantee profits, you need the search engine to actually deliver qualified visitors to your site for that. So why are the Search Engines so important?
Well, there are over 162 million registered websites on the net.
There are basically three ways that people can arrive at your site: using search engines, clicking on a link from another website, or by knowing your URL (uniform resource locator) and typing that in web browser.
Almost half of all internet users use search engines on a typical day online.
A site that does not appear on the first page of search results might as well be invisible.
If your site is invisible, you will not get any visitors, nor make any sales.
There are three search engines that are of supreme importance though: Google accounts for about 62% of all searches, Yahoo about 21%, MSN (Bing) about 9%. That said, you would be wise to ignore any messages promising submission to hundreds or thousands of search engines. As you can see the big 3 account for over 90 percent of all searches. You would also be wise to ignore any message promising a #1 search engine ranking, because no legitimate company can promise you that. It has been said, that in offline marketing, there is no elevator to success, everyone must take the stairs. The same is true in online marketing. In order to achieve any significant success online, you will have to invest some time, or money, or both. But you will definitely invest something. Despite all of the promises to the contrary, there is no free lunch on the internet.
There are a couple of things you can do to gain higher placement in the search engines. For one you can build a search engine friendly site that allows the search engine to spider or crawl it easily. This includes having a search-engine friendly URLs constructed with different keywords on different pages. You can also create linkable footers on every page. Also creating a site index will make it easier for the search engine to crawl your site. But what is really going to matter to search engines is the content of your site.
Specifically, the search engines are looking for relevancy, link popularity, and unique original content. Google, for one, pays a lot of attention to site relevance in its search results. Relevance is about making your site a useful resource for information instead of “keyword stuffing” and other tricks. So if someone entered a certain search phrase and landed on your site, would they be satisfied with what they found? So relevance denotes how well your site meets the information needs of the user. Sometimes how relevant a site is can be determined by its link popularity. That is the number of related sites linking in to your website. And of course, one of the things that’s gonna determine your link popularity is the presence of unique, original content. Because of all of the competition on the web, you want to be creating content for your site on a consistent basis, some even say daily. If your site is not being updated, the search engines will assume that there is nothing new on your site, so why send somebody there?
There are quite a number of content marketing strategies, like article and video marketing, that you can employ. Similarly, there are a number of Inbound Link Campaigns that you can employ to boost your link popularity. Still you will see a lot of short-cuts out there, like automatic content generators and others. Because people are always looking to beat the system, search engines like Google often change the rules. Sometimes, if a Google feels like you are trying to cheat, or if your site lacks relevancy they may reduce your Page Rank or take other punitive actions against you and your site. But if you just buckle down and do the work, create unique and relevant content on a consistent basis; then your relationship with the search engines should be a fruitful one.
I hope that you enjoyed reading “How to Boost Your Search Engine Rankings“.
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Reginald Liggins is an internet marketing trainer and coach who resides outside of Portland in Beaverton, Oregon.
Reginald can be reached at firstname.lastname@example.org
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